Behaviour towards products of hindustan unilever ltd hul by kalpesh patel. A product line is a group of products that a company creates under a single brand. However, the product line is a subset of the product mix. The constituents of marketing mix are said as marketing mix elements. Marketing mix of unilever unilever is an anglodutch multinational corporation that owns many of the worlds consumer product brands in foods, beverages, cleaning agents and personal care products. Product mix hul unilever personal hygiene products scribd. Apr 08, 2020 a product mix is a group of everything a company sells. The product lifecycle o the first phasethe introduction phasestarts when the new product is first launched. Apr 19, 2020 marketing mix of hul hindustan unilever analyses the brandcompany which covers 4ps product, price, place, promotion and explains the hul hindustan unilever marketing strategy. For example, patanjali deals in different categories of products which include shampoo, flour, toothpaste, etc. Product are distributed across the country through a network of 4 warehouses hul consisting of more than 40 agents, 7500 wholesalers and a number of large institutional customer hul consist of a network of 7000 redistribution stockiest, covering about one million retail outlet. Pepsico product line delopment is closely relates to product mix because when product line is big then company product mix also developed. Thus the topic product mix of hul conceive an idea of different products of hul in the market. Ppt on product mix of hul introduction product mix of hul and bru coffee their.
Unilever has 4 major categories food, refreshment, personal care, home care and water purifier. Maskim hul is a complete grimoire of tiamatcentered magick, sorcery and necromancy developed from authentic mesopotamian clay tablets and ancient archeological templecult records. Jan 17, 2019 the marketing mix of hindustan unilever or hul analyses one of the biggest fmcg brands in the market, and in reality an umbrella brand company. Marketing mix hul free download as powerpoint presentation. Huls brands are spread across 20 distinct consumer categories and touches the lives of two out of three indians. Product mix hul free download as powerpoint presentation. It is owned by anglodutch company unilever which owns a 67% controlling share in hul as of march 2015 and is the holding company of hul. Use this page to browse the list of all unilevers brands, see what brands are available in your country and link to more information about any of our brands on a local unilever website. Hul hindustan unilever marketing mix 4ps hul hindustan. To assess the product mix strategy used in consumer sources of data market. Hindustan unilever limited a study on the marketing concept. Product mix of hul and itc brand economies free 30. Product mix decisions width, length, depth and consistency. Product line and product mix have direct relationship.
Such products function in similar manner, sold to the same customer group, sold through the same type of outlets, and fall within a same price range. There are different categories including foods, drinks, skincare and daily use products. Hul was established in 1933 as lever brothers and following merger of constituent groups in 1956 was renamed as hindustan lever limited. Apr 08, 2015 marketing mix seminar and ppt with pdf report. Where there are limiting factors, you need to work out which product mix will provide the highest return. Each element is also referred as mix, for example, product mix, price mix, promotion mix, and place mix. For example if a company produce only soft drinks and juices, this means its mix is two products wide. Its products include foods, beverages, cleaning agents, personal care products, water purifiers and consumer goods. An exclusive project report on hindustan unilever limited hul. The product is available in more than 100 countries. As pureit is an in house product of hul, this aspect is void. Hul s brands are spread across 20 distinct consumer categories and touches the lives of two out of three indians. Hindustan unilever hul is one of the leading fmcg companies in india.
The marketing mix of hindustan unilever or hul analyses one of the. The products in unilever marketing mix has over 400 brands, which shows the tremendous strength of the brand in the fmcg sector. As of 2019 hindustan unilever portfolio had 35 product brands in 20 categories and. Hul assignment a what is the product mix of hul as a. The width is all about the number of different product lines the company carries. Rajesh dobra academic task no 1 academic task title. The product range of hindustan unilever is very wide and keeps on increasing almost every year. From this point of view, marketing is the sum of the marketing mix, from the traditional perspective. Marketing mix of hindustan unilever hul marketing mix. According to the american marketing association, marketing is a.
The main objective of the project is to get the full knowledge of the products of the hul and to know their market strategy to maintain there market share. Product mix strategy and manufacturing flexibility. Four important dimensions of a product mix can be identified. The depth of the product mix refers to the number of variants of each product offered in the line. Product line is a group of related products manufactured or marketed by a single company. The product line generally refers to a type of product within an organization.
Unilever is a duallisted company consisting of unilever n. The product mix is a subset of the marketing mix and is an important part of the business model of a company. Product line depth refers to the number of versions offered of each product in the line. Other water purifiers in the market like swach, etc. Product mix of hul pdf 1 jan the marketing mix of hindustan unilever or hul analyses one of the biggest fmcg brands in the market, and in reality an umbrella brand.
Product mix of hul and itc brand economies free 30day. As mentioned in the previous example, colgate has 3 product lines. Step up in personal products, offset by deflation in personal. Product mix and product line understanding product length. Number of different product lines carries by the company. Mar 24, 2012 hul is the market leader in indian products such as tea, soaps, detergents, as its products have become daily household name in india. Product mix of hul and itc free download as powerpoint presentation. The company claims to have by touched the lives of 700 million indians, looking after their nutrition, hygiene and personal care and making them feel good, look good and get more out of life. In addition to learning general information about the product mix, youll also learn how some of. The main objective of the project is to get the full knowledge of the products of the hul and to know their market. Jan 07, 2019 product mix of hul pdf 1 jan the marketing mix of hindustan unilever or hul analyses one of the biggest fmcg brands in the market, and in reality an umbrella brand.
Scribd is the worlds largest social reading and publishing site. Learn more about the product mix in the latest lecture from alanis business academy. Marketing mix of hul hindustan unilever analyses the brandcompany which covers 4ps product, price, place, promotion and explains the hul hindustan unilever marketing strategy. In addition to learning general information about the product mix, youll also learn how some of the strategy. Lets take a stepbystep look at how this is done, using the example of company a, which offers three products. The product strategy and mix in unilever marketing strategy can be explained as follows. A study on marketing mix of hul on hul pure it and hul soaps. The marketing mix of hindustan unilever or hul analyses one of the biggest fmcg brands in the market, and in reality an umbrella brand company. We make some of the best known brands in the world, and those brands are used by 2 billion people every day. The marketing mix is a business instrument used in marketing and by marketers. Complete details on the products manufactured and sold by hindustan unilever ltd. Huls products include foods, beverages, cleaning agents. As of 2019 hindustan unilever portfolio had 35 product brands in 20 categories and employs 18,000 employees with sales of rs.
The marketing mix is often crucial when deciding a product or brands offer, and is often connect with the four ps. Aug 30, 2019 product mix or product assortment refers to the number of product lines that an organisation offers to its customers. It takes time of a new product to begin selling in volume. Product mix and product line understanding product. Huls journey began in 1933, when the company was incorporated and it celebrated its platinum jubilee in 2008. As explained, product mix is a combination of total product lines within a company. Hul is the market leader in indian products such as tea, soaps, detergents, as its products have become daily household name in india. As of 2020, there are several marketing strategies like product service innovation, marketing investment, customer experience etc. Analysis and design of flight vehicle structures bruhn pdf free download. Marketing mix of hindustan unilever marketing mixx. The product strategy and mix in hul hindustan unilever marketing strategy can be explained as follows. Hindustan unilever is one of the biggest fast moving companies of consumer goods with at least twothirds of the population using its products at one time or the other.
A company like hul has numerous product lines like shampoos, detergents, soaps etc. Product mix concepts depth the depth of the product mix is the assortment of all sizes, colors and variations offered for each product in the product line for example lifebuoy active red comes in three sizes 125 gms,100 gms and 60 gms cakes consistency. Simply, it shows the number of items in the product line. This is a research report on hul brand product portfolio mix by k. This dimension of the product mix represents the extent to which the activities of the firm are diversified.
Marketing mix of hindustan unilever hul marketing mix and 4 ps. The product line of hul is 12 which consists of tea, coffee, food, fabric care, kitchen and food care, personal wash, skin care and cosmetics, hair care, deodorants, oral care, water purifier which comes under the four broad parents super sets which is food brand, homecare brands, personal care brands and the last one is consumer goods. Lux is a global brand, launched in 1925, whose range of products includes beauty soaps, shower gels, bath additives, shampoos and conditioners of the stars from elizabeth taylor, audrey hepburn, marilyn monroe, aishwarya rai, katrina kaif and shu qi. Hindustan unilever limited hul about company, products. Mar 14, 2020 a company like hul has numerous product lines like shampoos, detergents, soaps etc. The demand is modelled as a continuous process that can be applied realistically, considering that the manufacturer accepts anywe assume that the product mix is defined by the company, which cannot influence the overall demand. Supply chain management of hindustan unilever limited. Product mix or product assortment refers to the number of product lines that an organisation offers to its customers. In the food and drinks category, they have products like walls, and magnum in their ice creams category, while in the drinks category, they have teas like. Search and upload all types of hul brand product portfolio mix projects for mbas on.
The products are similar and focus on the same market sector. Pdf hindustan unilever limited a study on the marketing. The company was renamed in june 2007 as hindustan unilever limited. Although product mix problems are seldom encountered in their simple textbook form in practice, they very frequently constitute important.
Product mix hul unilever personal hygiene products free. Its products include foods, beverages, cleaning agents, personal care. The first of the product mix decisions refers to the product mix width. Nov 08, 2016 learn more about the product mix in the latest lecture from alanis business academy. A product mix is a group of everything a company sells. The astrocosmo problem considered earlier is an example. Hindustan unilever limited hul is an indian consumer goods company based in mumbai, maharashtra. Ppt marketing project report on lux soap powerpoint. Feb 06, 2019 a product line is a group of products that a company creates under a single brand. Hindustan unilever limited hul is the indian subsidiary of unilever plc. The mesopotamian gods and demons are presented and restored to the ancient knowledge and power for the modern luciferian ideology as defined by michael w.
Total number of items in the product mix of the company. Pdf product strategies of companies in the fmcg industry. Hul product mix unilever water purification free 30. The width of the mix refers to the number of product lines the company has to offer. A product line refers to a unique product category or product brand a company offers.
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